Customer Insights

Doing a 180 on Customer 360 – The Preferred Path to Customer Insights

451 Research Analyst Sheryl Kingstone, and Cloudera’s Steve Totman recently discussed how a growing number of organizations are replacing legacy Customer 360 systems with Customer Insights Platforms (watch the replay here). In this blog post, Sheryl outlines how next-gen CIP…
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Take Customer Experience Back to the Future with Data

Delivering a positive and memorable customer experience is the cornerstone of nearly every organization. Failure to do so negatively impacts a company’s bottom line and reputation. Each year, companies invest millions of dollars in programs and solutions that aim to…
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Six Strategies for Advancing Customer Knowledge: Bringing Data Together

I often meet with our customers to help them understand how to connect modern technology to business success. The ever-present question at these encounters is “Where do I start?”  For them, they may understand that they need a data-driven strategy…
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Data Delivered Customer Insights at Strata Data New York

When it comes to customer intelligence, data is delivering unprecedented value. Data allows us to move past pure assumption and become smarter about how we serve our customers across multiple points of their journey. The journey for each company is…
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