retail

Take Customer Experience Back to the Future with Data

Delivering a positive and memorable customer experience is the cornerstone of nearly every organization. Failure to do so negatively impacts a company’s bottom line and reputation. Each year, companies invest millions of dollars in programs and solutions that aim to…
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Retail, Big Data, and Pervasive Analytics: Lessons from NRF 2015

Perhaps no industry has been more affected by the data deluge than retail. E-commerce now compels even brick-and-mortar stores to develop a comprehensive online sales and marketing strategy. Supply channels are more complex, and the web has removed barriers that…
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