customer 360

Take Customer Experience Back to the Future with Data

Delivering a positive and memorable customer experience is the cornerstone of nearly every organization. Failure to do so negatively impacts a company’s bottom line and reputation. Each year, companies invest millions of dollars in programs and solutions that aim to…
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Azure Marketplace features Cloudera Customer 360 offering

Cloudera’s diverse and expansive partner ecosystem includes major tech companies constantly redefining the industry, consultancies guiding some of the most comprehensive digital transformations, fast-emerging ISVs challenging status-quo, and cloud companies providing unparalleled flexibility and scalability. Individually, these companies deliver great…
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The cost of not embarking on a customer 360 strategy

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in…
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Breaking down data silos: when SAP alone is not enough

Running a large company is impossible without having an ERP system in place, and SAP business software remains at the forefront in this category. But when companies are looking towards new technologies such as data lakes, machine learning or predictive…
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Bringing Hadoop Into Your Business

Last week, I had the opportunity co-host a webinar with Forrester analyst, Brian Hopkins.  During the talk we discussed the challenges organizations face when looking to bring Hadoop to the enterprise, and explored some useful techniques that can be used…
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