Customer Insights

Take Customer Experience Back to the Future with Data

Delivering a positive and memorable customer experience is the cornerstone of nearly every organization. Failure to do so negatively impacts a company’s bottom line and reputation. Each year, companies invest millions of dollars in programs and solutions that aim to…
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The cost of not embarking on a customer 360 strategy

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in…
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A Journey to Customer Insight

Big Data for Marketing   Big data holds the promise of better service and understanding of our customers. But across verticals and industries the term “customer” covers a wide surface area. We tend to place it in the context of…
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