gartner

The cost of not embarking on a customer 360 strategy

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in…
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The Five Markers on Your Big Data Journey

As an enterprise software company, we spend a good amount of time talking about… well… software. But becoming a data-driven company requires far more than great technology. It requires organizations to implement best practices around people and processes. In this…
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Get Hired as a Certified Data Scientist

To paraphrase Nate Silver: ‘There is lots of data coming. Who will speak for all this data?’ Every day I read articles about how Big Data is changing everything. Data scientists are unlocking new approaches to medicine and biology that…
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Big Data in Austin, Dell World 2014

I am just on my way back from spending a few days at Dell World and I can tell you that there were three things on the minds of the conference attendees: BBQ, music, and big data. Yes, that’s right,…
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The Business Value of Pervasive Analytics

The end goal of pervasive analytics is simple and will change the way in which the world operates today. By feeding individuals the right information, at the right time, analytics become invisible and embedded into every application and workflow of…
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