marketing

The cost of not embarking on a customer 360 strategy

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in…
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Three Ways Marketers Can Reach Data Nirvana

Data-driven marketing is the new black. As marketers uncover the magnitude of value they can derive from the data at their disposal, they will be faced with a new set of data management-related challenges that can either make or break…
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